The WhatsApp button opens a chat with the contact in WhatsApp Desktop, the WhatsApp Business app or WhatsApp Web, with the number already filled in. Pick a message template and the text is ready too. You don’t need the WhatsApp Business API, a Meta account or per-message fees.
For the number 06 1234 5678 on a CRM page with no other international numbers (so +31 is used) and a template that reads “Hi Anna”, the button opens one of these links. The + is written as %2B and each space as %20. Our free WhatsApp link generator makes the same kind of link by hand; the button builds it from the CRM page for you.
| Setting | Link sent | Usually answered by |
|---|---|---|
| Default (desktop app) | whatsapp://send?phone=%2B31612345678&text=Hi%20Anna | WhatsApp Desktop or the WhatsApp Business desktop app, whichever your computer links to WhatsApp |
| No app answers, or “Always use WhatsApp Web” | https://web.whatsapp.com/send?phone=%2B31612345678&text=Hi%20Anna | WhatsApp Web, in one Chrome tab that later clicks reuse |
WhatsApp or WhatsApp Business on your phone, linked to WhatsApp Desktop or WhatsApp Web on the computer.
Need more than a button? TimelinesAI fits when every chat must be stored in the CRM. PONI fits Pipedrive teams that want to save single messages as notes. Eazybe fits when you want a CRM sidebar and AI inside WhatsApp Web. Each comparison says when the other tool is the better choice.
The button only opens a normal chat link, the same as clicking a wa.me link. It doesn’t send messages for you and doesn’t automate anything. What you send is still covered by WhatsApp’s own terms.
Yes, with the same licence. If both apps are installed, your computer opens the one linked to WhatsApp links.
No. One click opens one chat, and you press send yourself each time.
The button tries the desktop app first and waits about 2.5 seconds. If the CRM tab still has focus after that, no app took over, so it opens WhatsApp Web. Usually WhatsApp Desktop isn’t installed, or Chrome’s question whether the site may open WhatsApp wasn’t answered in time. If Chrome asks whether the CRM site may open WhatsApp, tick “Always allow” so it doesn’t ask on every click. Prefer the browser anyway? Switch on “Always use WhatsApp Web”.
No. CallerPlugins never reads your chats, so the conversation stays in WhatsApp. If you need every message in the CRM, a chat-sync tool such as TimelinesAI is the better fit; the comparison linked above shows the trade-offs.
[name], [full name], [company] and [email] come from the CRM page, [phone] is the number you clicked, and in Pipedrive [deal] too. A label the page doesn’t show stays in the text as typed, so you see it before you send. Ready-made texts are on our first-contact, follow-up and reminder template pages.
The button is free for 10 uses per month, or 100 a month shared by your team once you confirm a company email. Pro is €4.99 per user per tool a month (excl. VAT), or less billed yearly, and adds unlimited clicks, team templates and rules that pick a template for each contact. WhatsApp itself charges nothing for chats you start from your own app.